This Privacy Policy applies to the website madhusudanchaturvedi.com, operated by Pt. Madhusudan Chaturvedi, a Vedic ritual and Puja specialist based at Mangalnath Dham Campus, Ankpat Marg, Ujjain, Madhya Pradesh 456006, India.

• Data Controller: Pt. Madhusudan Chaturvedi
• Contact Email: Available via the Contact Page
• Phone / WhatsApp: +91 62650 66741
• Website: madhusudanchaturvedi.com

We collect the following categories of information when you visit our website or book a Puja service:

Your data is used only for the following lawful purposes:

• Puja Booking & Service Delivery: To confirm your slot, perform the correct Puja Sankalp, and communicate scheduling details.
• Personal Consultation: To understand your Kundli and spiritual requirements so Pt. Madhusudan Chaturvedi Ji can serve you appropriately.
• Payment Confirmation: To verify your booking token payment and issue confirmation.
• Website Improvement: To analyse traffic patterns and user behaviour via Google Analytics so we can improve your experience.
• Advertising: To show relevant ads to people interested in Vedic Puja services via Google Ads and Meta (Facebook & Instagram) advertising platforms.
• Remarketing: To show our services to users who have previously visited our website, using Google Remarketing and Meta Custom Audiences.
• Communication: To respond to inquiries sent via WhatsApp, phone, or contact form.

We use the following Google services on this website:

• Google Analytics (GA4): Collects anonymised data about how visitors use our website — pages visited, session duration, geographic location, and device type. This helps us improve site performance and content. IP addresses are anonymised.
• Google Ads (formerly Google AdWords): We run search and display ads to reach devotees searching for Vedic Puja services. Google places a cookie on your browser when you click our ad, allowing us to track conversions (e.g. contact form submissions, WhatsApp clicks).
• Google Remarketing: We use the Google Ads remarketing tag to show ads to previous website visitors as they browse other websites in the Google Display Network. This is based on cookies, not personal information.
• Google Tag Manager: Used to manage and deploy marketing tags including analytics and ad tracking scripts without modifying website code directly.

Google's use of advertising cookies is governed by Google's Privacy Policy. You can opt out of personalised advertising by visiting Google Ad Settings or by installing the Google Analytics Opt-out Browser Add-on.

We use the following Meta platforms and tools:

• Meta Pixel (Facebook Pixel): A small piece of code placed on our website that collects data about visitor actions — such as page views, form submissions, and WhatsApp button clicks. This helps us measure the effectiveness of our Facebook and Instagram ads and optimise future campaigns.
• Meta Custom Audiences: We may upload hashed (encrypted) contact information to Meta to create custom audience segments for ad targeting. This data is hashed before upload and cannot be reverse-engineered by Meta or us.
• Meta Lookalike Audiences: Meta may use our existing audience data to find new users with similar interests — helping us reach devotees who may benefit from our services.
• Instagram Ads: Our ads may appear on Instagram as part of Meta's advertising network, targeting users who have expressed interest in spirituality, religion, and Vedic culture.

Meta's data practices are governed by Meta's Data Policy. To opt out of interest-based advertising on Meta platforms, visit Meta Ad Preferences.

Our website uses cookies — small text files stored on your device — to enhance your experience and enable advertising functionality. The types of cookies we use are:

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website. For more information about managing cookies, visit allaboutcookies.org.

We do not sell, rent, or trade your personal data. However, we may share limited data with the following trusted third-party service providers, solely to operate our website and deliver our services:

• Google LLC — for Analytics, Ads, and remarketing services.
• Meta Platforms Inc. — for Facebook and Instagram advertising and audience management.
• WhatsApp (Meta) — for direct communication initiated by the devotee.
• UPI Payment Platforms — reference IDs shared for booking confirmation only; we do not store full payment credentials.
• Law Enforcement / Legal Authorities — only if required by applicable Indian law or court order.

All third-party service providers are required to handle your data in accordance with their own privacy policies and applicable law.

Under India's Digital Personal Data Protection (DPDP) Act 2023 and applicable IT Rules, you have the following rights regarding your personal data:

To exercise any of these rights, please contact us directly at +91 62650 66741 or via our Contact Page. We will respond within a reasonable timeframe.

We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected:

• Booking & consultation data (name, contact, Kundli details) — retained for up to 2 years after your last interaction, for service continuity and record-keeping.
• Payment reference data — retained for up to 3 years as required by Indian financial regulations.
• Analytics & cookies data — as per Google Analytics default retention settings (14 months) and Meta Pixel data retention policies.

After the applicable retention period, your data is securely deleted or anonymised.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse:

• Our website is served over HTTPS with SSL encryption to protect data in transit.
• Personal data shared via WhatsApp or phone is handled only by Pt. Madhusudan Chaturvedi Ji and his authorised team and is not stored on unsecured devices or shared platforms.
• We do not store full payment credentials — only UPI reference numbers for booking confirmation.
• Access to personal data is restricted strictly to those who need it to deliver your service.

While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure. We encourage you to avoid sharing more personal data than is necessary.

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If a parent or guardian believes their child has submitted personal information to us, please contact us immediately at +91 62650 66741 and we will delete such data promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. The "Last Updated" date at the top of this page will always reflect the most recent version.

We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

This Privacy Policy is governed by the laws of the Republic of India, including the Information Technology Act 2000, IT (Reasonable Security Practices) Rules 2011, and the Digital Personal Data Protection Act 2023. Any disputes shall be subject to the jurisdiction of the courts of Ujjain, Madhya Pradesh, India.

This policy should be read alongside our other legal documents: